Novi Sad City Challenges

Organicity - Novi Sad Experiment

Addressing real end-user social and technical needs in a smart city. The experiment is deployed in Novi Sad in the framework of the OrganiCity platform.

  • Engaging developers, makers, students, and other citizens to provide additional services/datasets during workshops and hackathons
  • Datasets will be correlated to identified urban challenges (noise in the city, water quality, traffic, parking…)
  • Expected results: developers with the viable business models will be able to deliver services that have social and economic benefits; at least 2 new services developed on top of OC platform by community

Experiment duration: November 2017 – April 2018


  • Pilot No.1 is set in Novi Sad, Serbia and it will be implemented in Univerexport retail chain 
  • It will demonstrate dynamic pricing benefits for the whole value chain: Smart Tags attached to the products contain the general information (provided by manufacturers), additional information (provided by retailer); Tags act as the data providers and are key part of supply chain control process 
  • When retailer scans Smart Tag on the product, scanning results (pack ID and result) are forwarded to platform and dynamic price calculation process is invoked  
  • When consumers scan Smart Tags (using a smartphone application), they obtain all the information about the product (best before, price, recycling, recipes and other info approved by retailers); the retrieved information depends on the location and time of scanning 


  • Pilot No.2 will test home services and it will take place in France with the support of Leroy Merlin and PICOM
  • On the example of heating equipment (boiler and associated filtering station), the pilot will test different services to the customer all along the life of the equipment at home  
  • Some of the services will leverage access to information related to the product, its environment, and its use, and some will provide specialized services (installation, maintenance, repair, etc.) 
  • The aim is to provide comfort and a healthy living at home: proper maintenance, repair, replenishment, and monitoring 



MobiWallet Pilot
  • The pilot is set in the City of Novi Sad, Serbia and it is funded by EU as one of four pilots across European cities
  • Pilot aims to demonstrate the mobile payment in public transport utilising the QR code, augmented reality (AR) and optical validation
  • Pilot will provide a multimodal transport through integration of two transport means (busses and rental bikes) and it will demonstrate interoperability of the payment systems for different transport means
  • Partners involved in realisation of this Pilot are DunavNET, JGSP Novi Sad and City of Novi Sad

You can download MobiWallet application from Google Play.



CLIPS Project
  • The pilot will demonstrate a new approach to delivery of public services through use of cloud computing
  • It is set in the City of Novi Sad, Serbia and is funded by EU as one of five pilots across European cities  offering the same  type of services
  • Novi Sad municipality has identified specific services to be implemented within this pilot which will together enable a first step for a family or business moving to (or around) Novi Sad
  • An example of these services is a mash-up and visualization of information of interest, i.e. publicly available information: public infrastructure  general safety, capture areas of health centres, pre-schools and schools, population structure, energy efficiency of the buildings, average costs per apartment based on their specific circumstances etc.


IoT Lab

IoT Lab
  • A new IoT Lab tool is available that explores the potential of crowdsourcing and crowdsensing to extend the testbed infrastructure for multidisciplinary experiments with more end-user interactions. This will provide you with an opportunity to collect data for your research by accessing the Testbed as a Service with crowdsourcing tools and IoT testbeds
  • Sign up for Testbed as a Service, the IoT Lab tool for researchers, if you are looking for tools for engaging citizens in your research projects. This will provide you with an opportunity to propose a research, vote and rank the research ideas or take part in research projects by providing your knowledge or mobile phone sensor data
  • Download IoT Lab mobile application by scanning QR code if you want to support and take part in research activities and influence the future research


Sociotal pilot
  • SocIoTal will deliver services and application for the citizens depicted during co-creation workshops held in the City of Novi Sad and the City of Belgrade, Serbia
  • Elevator supervisor pilot enables automatic monitoring of elevator's traveled distance and automatic malfunction detection as well as possibility for alerts that will notify the user if service is required
  • Mood of the city pilot will tell you how much the city is happy by building a happiness index - metric based on an environmental parameters extracted from the sensors deployed in the city and citizens' feedback: mood detected from the phone's camera and scientific questionnaire

Find out more about IoT Meetups in Novi Sad