Follow the steak: TagItSmart! pilot starts in Novi Sad

TagItSmart! cold supply and dynamic pricing pilot is starting on September 16th in Novi Sad. The idea of the pilot is to demonstrate benefits of cold supply chain monitoring on individual item level combined with value added services like dynamic pricing.  

Smart tags attached to the meat trays contain general information (provided by manufacturers) about the product as well as additional information (provided by retailer). 
Consumers use the smartphone application to scan the tags, get information about the product content and origin, transport conditions as well as use other services provided, including receiving discounts.

We are implementing the pilot project together with Univerexport - one of the biggest Serbian retailers. The TagItSmart! pilot ends on September 23rd!

TagItSmart! has received funding from the European Union’s Horizon 2020 research and innovation programme.